Interactive Media
July 27, 2010
Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio etc.
Interactive media is related to the concepts interaction design, new media, interactivity, human computer interaction, cyberculture, digital culture, and includes specific cases such as, for example, interactive television, interactive narrative, interactive advertising, algorithmic art, videogames, social media, ambient intelligence, virtual reality and augmented reality.
An essential feature of interactivity is that it is mutual: user and machine each take a more or less active role (see interaction). Most interactive computing systems are for some human purpose and interact with humans in human contexts.[1] Manovich complains that ‘In relation to computer-based media, the concept of interactivity is a tautology. …. Therefore, to call computer media “interactive” is meaningless – it simply means stating the most basic fact about computers.’ [2]. Nevertheless the term is useful to denote an identifiable body of practices and technologies.
http://en.wikipedia.org/wiki/Interactive_media
Future for Interactive Media
Media that engulfs people with interactive experiences has invaded education, entertainment, business and just about every other aspect of life. Blockbuster video games lead the way in interactive development and some theaters are engaging viewers by stimulating all of their senses – This is all a reflection of the evolution of immersive media.
Sub woofers placed under chairs vibrate viewers in order to influence the way they react to sound. Experiments with the sense of smell are also becoming possible as an actor/baker performs within an expanded movie-environment that can now generate the aroma of warm apple pie to the viewers; thus pulling them further into the story through their sense of smell. These kinds of ideas are revolutionizing how people react to media as a new generation of producers begin to realize that nothing is preventing them from impacting all of the human senses.
http://en.wikibooks.org/wiki/Advanced_Interactive_Media/The_Future_For_Immersive_Media
